Travel Nevada Brand Evolution and Market Development Strategy
STRATEGIES
TACTICS
Grow Nevada visitation consideration in new
and emerging markets.
>
Increase length of stay and spending per
visitor, per trip.
Leverage Nevada's strength as a sports
destination.
Encourage repeat visitation by offering
multiple itineraries and diverse activity options
to travel professionals and consumers.
Inspire and engage travelers in target markets
through social and earned media placements.
Strategically segment audiences by marketing, with the
goal of increasing positive brand perception, which is shown
to increase both length of stay and overall trip spend.
› Personalize and improve website user experience.
• Execute unique social posts and campaigns per market.
> Enrich relationships with earned media.
› Create opportunities for Nevada tourism industry
organizations to partner with Travel Nevada at travel trade
shows, virtual travel shows and sales and media missions.
> Streamline and revise a database of current domestic travel
agents and tour operators.
› Partner with the RSCVA and LVCVA on domestic sales
efforts, familiarization tours and trade show opportunities.
• Enhance ongoing efforts to support regional air service to
Reno Tahoe International Airport. (RNO).
DOMESTIC MARKET
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