Investor Presentaiton
(1)
(2)
(3)
POTENTIAL OF NEW B2C PARTNERSHIPS
TESTING OPPORTUNITIES FOR THE B2C AFFINITY MARKET
Initial Target Partner Opportunities
Partner
Brain Resource®
Monthly Visits¹
Focus@Will (executing now)
1M
Top Healthcare Portal 1 (pilot planning in process)
Top Healthcare Portal 2 (pilot planning in process)
Total Addressable Opportunity (Initial 3 Partners)
Illustrative Consumer Revenue Opportunity Modeling
Subscription Revenue Potential
126M
110M
237M
Current targets in stages of
partnership and testing.
Market opportunity is large.
Multiple significant groups to
target beyond initial targets.
Annual Traffic from Partner
23.6M
Lead Generation (Advertising) Revenue Potential
Annual Traffic from Partner
23.6M
(x) Conversion to Paid Subscription²
0.32%
Annual Paid Total Brain Subscribers
74K
(x) Conversion to Converted Lead³
Annual Converted Leads
0.04%
(x) Subscription Price
Annual Subscription Revenue (USD)
$65
$4.8M
(x) Average Revenue per Lead
Annual Advertising Revenue (USD)
8K
$329
$3.1M
Based on estimated 0.83% monthly traffic penetration across one year; Monetizing consumers with annual subscription and lead generation (advertising)
Total Annual Revenue Potential
Subscription Revenue
Advertising Revenue
USD
$7.9M
$4.8M
$3.1M
AUD (FX 0.72)
$11.0
$6.3
$8.6
Traffic estimates calculated from www.similarweb.com and represent a 6 month traffic average from April 2018 - Sept 2018
Conversion based on estimates of 25% conversion of traffic to registration and 2.5% conversion of registered user to subscription
Conversion based on estimates of 25% conversion of traffic to registration and 0.32% conversion of registered user to converted lead
OPPORTUNITY TO LEVERAGE AFFINITY
GROUPS FOR B2C
STRATEGIC PARTNERSHIP
WITH FOCUS@WILL
Popular streaming service for neuro-
optimized music for productivity optimization
(1MM active users)
PLANNED PILOTS WITH 2 LARGEST
U.S. ONLINE HEALTH PLATFORMS
Significant opportunity to test the fit and
value proposition of Total Brain as a mental
health offering for millions of active users
FLEXIBILITY TO MONETIZE USERS
Able to utilize both a Subscription as well
as Lead Generation (Advertising) model
LARGE OPPORTUNITY TO SCALE
Multiple additional broad and specialized
audience platforms to target
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