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9 ETHIOPIA | AN OPPORTUNITY TO LAUNCH OPERATIONS BEYOND KENYA GDP per capita, PPP (USD) / Population* Ethiopia is an attractive market Government's clear intention to open up the economy A huge population (median age at 17 years), growing GDP per capita (average at 7% over the last 7 years) • Opportunity to drive digital transformation in Ethiopia A high growth opportunity, low penetration of services (telecoms at 43% and mobile financial services at <2%) 2020 4,452 2,780 2,423 1,297 1,131 49Mn 59Mn 120Mn 30Mn 89Mn Ken Tanz Eth Moz DRC ● Population Sim Card Penetration & GDP Growth Rate Projections Opportunities for Safaricom Telecommunications Services Digital Services Mobile Financial Services (subject to license award) * Source; World Bank. GDP per Capita, PPP is expressed in current international dollars ** Significant sim penetration growth in first 5 years- new licenses driving coverage and multi-simming, base case prior to bid submission 9.8% 10.1% 9.1% 4.1% 81.1% 72.1% -1.8% 62.7% 52.9% 44.4% Launch Y2 GDP Growth rate' * Y3 Y4 Y5 Sim card penetration ** Safaricom BEYOND NO YEARS

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