Yili Innovation and Market Leadership
Company
Product
Liquid milk: leading market share of ambient yogurt, and innovation
continues to stimulate market vitality
(伊利
品质,源于热爱
Superior brand recognition
•
•
In December 2022, the market share of Ambrosial had reached
over 65%
For the 5th consecutive year, Ambrosial has ranked No.1 in the
brand recognition of liquid milk and yogurt category, firmly
positioning itself in high quality, delicacy and fashion.
Innovation promotes the brand development
•
•
Following the consumer trend of health, innovatively launched
the new product "Ambrosial bubble flavor" and the new series
of diverse fruits flavor; New products launched in 2022
contributed more than 2.5 billion RMB in revenue
Fast introduction of new products to young consumers through
the creation of different IPs such as Yogurt Festival, Music
Festival, Fruit Festival, Snow Festival, etc.
安慕希®
安慕希
安慕希 Ⓡ
爽口种
优质
安慕希
AMX
丹东草莓 产地直采
草莓奶昔风味酸奶
巴氏杀菌热处理风味酸奶
有
汽
气锻耳
安慕希 ®
安慕希 ®
清甜菠萝
¥35%
蛋白质
4.198
安慕希
风味酸奶 净含量(规格:205gx12
服含話:2500w
安慕希
安慕希
AMX
长白山蓝莓 产地直采
蓝莓奶昔风味酸奶
巴氏杀菌热处理风味酸奶/
AMX
净含量/規格:230gX10
长白山蓝莓
丹东草苗
净含量/規格:230gX10
Data source: Nielsen
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