Investor Presentation September 2020
COST EFFICIENT OPERATION CREATING MOAT
FOR ONLINE AND OFFLINE COMPETITORS
COST STRUCTURE (in % of SALES)
zooplus
Ad./Marketing
3.3%
1.7%
Logistics
18.4%
18.1%
Payment
1.1%
1.1%
IT/Admin
2.5%
1.9%
Personnel²
3.5%
3.7%
FX gains & losses
0.0%
0.2%
H1 2019
H1 2020
1) Impairment expenses on financial assets reclassified to payment
2) Including LTI & SOP; own work capitalized reclassified to personnel
o Reduced marketing spend vs. PY -
back in efficient territory while
increasing new business intake
o Larger baskets prompting for higher
value per parcel, offsetting additional
cost for higher FC capacity
o Increase in IT/Admin cost base
reflecting higher non-operating
expenses for strategic projects
ZOOPLUS AG | INVESTOR PRESENTATION | SEPTEMBER 2020
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