Seed Industry Strategic Overview

K High Entry Barriers: Brand Equity Paramount • Need for high investments in R&D for seeds Lead time from R&D to commercial launch is 7-8 years • Requirement of a wide • distribution network across India for a diverse portfolio of seeds considering the varied agro-climatic conditions across India A complex process of developing an effective hybrid (key skills required to choose the right kind of lines) • · Need for high degree of credibility with farmers Farmers will not jeopardize their years' worth of income and land arability on unestablished company seeds 20 20

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