Investor Presentaiton
2H2021 Strategies and plans
DA
调
Aoyuan is committed to becoming a sustainable and lasting enterprise
China maintains the long-term mechanism of “housing is for living, not for speculation" in the real estate industry.
Property developers are changing their development model from scaling up to quality growth
With a focus on urban agglomerations e.g. Greater Bay Area and Yangtze River Delta, Aoyuan actively expands urban redevelopment and centres on higher-tier cities.
Committed to regional cultivation, Aoyuan supports city subsidiaries to achieve RMB10bn of sales or above
Comprehensive integration of the property business brings about flat management & control,
while implementation and enhancement of integrated operations system facilitates delicacy management, unleashing the benefits of effective management
Stable growth
• Continue regional
cultivation and
develop the
subsidiaries in
core cities to
achieve RMB10bn
sales each
•Focus on higher-
tier cities,
enhance urban
redevelopment
projects, and
accelerate
conversion
• Strengthen risk
control; ensure
cash flow safety
Uphold "one core
business with
vertical
development" and
vertically extend
industry chain
surrounding core
property business
Improved sales
& marketing
•Improve sales &
marketing,
enhance the sell-
through rate of
newly launched
projects,
accelerate
inventory de-
stocking
⚫Cash collection to
be a key indicator
in performance
appraisal and
accelerate the
cash collection
and recognition of
profits
Strengthen
operating cash
flow and reduce
leverage in an
orderly manner;
fulfill "three red
lines" at the
earliest time
Client-focused
• Elevate
management level
of the customer
service
department and
improve customer
satisfaction
Establish a full-
cycle
management
system for
customer service
and strengthen
service quality in
sales, project
delivery, property
management,
complaint
handling, etc.
• Establish brand
differentiation of
Aoyuan's service
and enhance
customer
experience and
satisfaction
Refined products
• Implement
Aoyuan's A+
product strategy
and promote
comprehensive
product upgrades
• Set up a lean
system of design
& management,
with equal
emphasis on
standardized
design and R&D
innovation, and
further enhance
quality control
• Build a series of
signature projects
and improve
product
competitiveness
and brand
influence to
increase product
premium
Enhanced
operations
•Implement flat
management, and
give full play to
overall efficiency
•Facilitate and
strengthen the
integrated
operations
management to
enhance delicacy
operations
•
Optimize KPIs
and performance-
based incentive
mechanism to
improve team
quality and
stability
Comprehensively
improve product
and service
quality and
increase
operating profit
Cost control
• Enhance project
standardization
and proportion of
centralized
procurement to
optimize
construction costs
• Improve
management
delicacy and lower
selling, general
and administrative
cost
• Ensure efficient
use of capital and
reduce finance
cost
• Reduce taxation
expenses with
appropriate tax
planning
Increase
efficiency
Accelerate
cash collection
Strengthen
brand
Improve
quality
Enrich
profit
Lower
cost
Greater focus on the balance of scale and profitability to achieve sustainable, high-quality and comprehensive development
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