Full Year Results 2021
REINVENT NIVEA AS GLOBAL SKIN CARE BRAND
LEVERAGING DIGITAL CAPABILITIES
Precision marketing
THIRD PARTY DATA BASED ON CONSUMER BEHAVIOR
Page 20
SUN
YOUNG
MOTHERS
ΜΕΝΟ
PAUSE
OLDER AGE
GROUP
INDIVIDUAL
MESSAGES
AND
ROUTINES
We've proudly
reduced over
10.000
dark spots
March 1st, 2022 | Full Year Results 2021
We've proudly
reduced over
10.000
dark spots
08
+
DATA FROM NIVEA SKINGUIDE &
WEBSITE VISITS
Scan your skin
SKN GUIDE
LARA'S PERSONAL
SKIN DIARY
NEW
Pregnancy &
Dark Spots
OF MASTERCLASS
Aging
Dark Souls
C.A.R.E+
New platforms, data & technology
ـل
GOODBYE DARIC
SPOTS HELLO
LUMINOUS SKIN
Tik Tok
ALONE
12:32
12:32
TikTok
@rudiberry
SC
This $5 Lotion Is Going Viral For
Making Your Skin Glow Like A
Instagram Filter
NIVEA
Essentially
Enriched
MEN
ylleinsee3
barlonna
NIVEA Essentially Enriched
Impressions: 6.7M
12:32
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