Investor Presentaiton

Growth Engine Distribution Expansion Rejig of distribution channel to the super- distributor model for faster scale-up of business. Adopting alternate sales platforms like e-commerce, modern trade stores etc Product Innovation Silvan team engaged as R&D division for new product development and innovation. Introducing products across price points to plug gaps in product portfolio Scaling Influencer Management up structured influencer management program through frequent engagements, training programs, incentive programs and digital analytics Revenue Brand Building Enhanced brand equity building through tie- up with Ogilvy and higher A&P spends for both ATL & BTL activities Polycab India Limited | FY23 Corporate Presentation Premiumization Leveraging product innovation and brand building activities to drive sales of premium products, which are margin accretive Focus on Higher Margin Segments More focus on less competitive, higher margin businesses of switches and switchgears Profitability Economies of Scale Large in-house manufacturing will start realizing economies of scale and hence better margins with growth in business volumes Backward Integration Strong backward integration to improve product quality, availability as well as reduce costs 18

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