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Grapestock Fertilizer, Pesticides, Herbicides Grape Harvesting Equipment The California Wine Cluster Winemaking Equipment State Government Agencies (e.g., Select Committee on Wine Production and Economy) Irrigation Technology Growers/Vineyards Wineries/Processing Facilities I California Agricultural Cluster Barrels Bottles Caps and Corks Labels Public Relations and Advertising Specialized Publications (e.g., Wine Spectator, Trade Journal) Educational, Research, & Trade Organizations (e.g. Wine Institute, UC Davis, Culinary Institutes) Tourism Cluster Sources: California Wine Institute, Internet search, California State Legislature. Based on research by MBA 1997 students R. Alexander, R. Arney, N. Black, E. Frost, and A. Shivananda. CAON New Zealand Presentation 08-04-01 CK 24 21 Food Cluster Copyright © 2001 Professor Michael E. Porter

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