Investor Presentaiton

Light Hair Oil Market - - Key Characteristics Rural -Urban break up of LHO market Share of Distribution Channels in LHO market 7% 6% 7% Urban dominated 39% 61% All India Urban All India Rural segment due to its 3% relatively higher pricing but Rural is leading the growth. SKU wise break up of LHO market %-Market share ■Upto 15ml 14% 32% ■15-50ml Mid Size SKUs 20% ■50-100ml contribute the maximum in the repertoire. 48% 34% ■100ml and Above Source: New AC Nielsen Retail Audit Report, DEC 2015 ■Grocers Modern Trade ■ Pan Plus ■Chemists 77% Cosmetics Grocers dominate distribution, but alternate channels like modern retail demonstrating higher growth rate Region wise break up of LHO market 4% 26% 22% ■South Zone ■West Zone ■East Zone ■North Zone Sales tend to be concentrated in the Northern parts of the country, but East is the fastest growing region 9

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