CRB Proposed Acquisition of Jinsha Winery
Project summary
Sauce-flavor Baijiu Market Investment Rationales
Baijiu - sizable market with steady
growth and high gross profit
Sauce-flavor segment has rapid
growth with high profitability
Scarcity nature establishes high
entry barrier for sauce-flavor baijiu
industry
Industry competitive environment is
preliminary formulated with high
expected expansion room in future
Extensive synergies expected
between beer and baijiu industries with
empowerment
舉潤啤酒
CR BEER
Jinsha Winery Investment Highlights
Jinsha Winery is located in the upstream of
Chishui River, an unique Sauce-flavor baijiu
region
O
Jinsha Winery is one of national brands
with relative comprehensive high-end
product layout and established strong
brand value and differentiated style than
peers
Extensive distribution network
Great potential for stellar financial
returns
Leveraging on CRB's comprehensive
sales channels as well as marketing and
management experience
Synergies on Competitive Edge
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