Investor Presentaiton
6
OUR STRATEGY
MESSAGE
TO OUR SHAREHOLDERS
Dear Shareholders:
In the economic arena the year 2009 shall be remembered
as one of the most complicated years the world has ever
faced. The problem that affected all countries had major
effects in Mexico, especially on its economic growth and the
generation of new jobs.
For Grupo Herdez, 2009 was an unprecedented year.
We decidedly and actively faced the
economic crisis and the result of our actions
is that we grew, achieved efficiencies,
invested in fixed assets, formed a new
alliance and we even increased the number
of jobs in our organization; thus the
number of the collaborators working with
us increased.
We are very pleased with the results obtained by the
Company and the achievements made by all the companies
in the Group. Success has always encouraged us to raise the
bar and set higher goals and this occasion was no exception.
In 2009 company sales increased to $8,265.6 million pesos,
14.1% higher than the 2008 sales. The cost of sales as a
percentage of sales decreased more than two percentage
points due to three fundamental reasons:
2.
1.
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