Investor Presentaiton
wash plus
Supportive Environments for Healthy Communities
Next Steps
Need for stove design improvements for the Bangladesh
market and further consumer preference testing!
WASHplus Bangladesh Phase 2 runs through Dec:
― Develop a generic marketing and behavior change strategy
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― Identify key segments most ready to purchase ICS
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― Apply a "4Ps" analysis (product, place, price and
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promotion) to the Bangladesh cookstove market: product,
place, price and promotion for each segment
― Concept test key elements of these approaches; and
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― Develop practical "how-to" tools to contribute to the goals.
and results of USAID energy and health objectives in
Bangladesh
UNITED STATESA
USAID
AGENCY
ERNATIONAL
USAID
FROM THE AMERICAN PEOPLEView entire presentation