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Innovation that is highly relevant to GenZ values 16.2% 13.3% 22.5% 19.8% GenZ Values 16.1% 15.4% 14.6% 14.5% 13.9% 14.0% 12.8% 12.1% freshpet SPRING & NATURE'S FRESH SPROUT GOOD PLANT BASED MEALS FOOD THAT DOES GOOD PLANT BASED PROTEIN CAGE FREE EGGS CARBON NEUTRAL 11.0% 7.6% 6.7% 6.5% ANIMAL WELFARE CERTIFIED Carbon footprint/emissions Natural/Organic Renewable energy Transparency/ethical sourcing Non-GMO verified Would pay any price "We do not eat meat" Very committed to premim for "green" organic % of GenZ Dog Food Buyers % of Dog Food Buyers POULTRY VERIFIED NON GMO LEARN MORE AT FRESHPET.COM 52 52

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