Financial Highlights and Margin Progression slide image

Financial Highlights and Margin Progression

Acceleration of platform transition results in significant near-term progress toward target margins. Selective marketing spend, deployed on a portfolio basis, rather than an individual product basis Elimination of silos, removing redundancies and allowing for more flexibility Further efficiency opportunities including process re-engineering, workflow (1) automation, and real-estate footprint rationalization (2) 2U edx Margin Progression and Targets IPO 2019 Long-term Targets @ ID 2020 2023 2020 2021 2022E Target² Marketing¹ 65% 56% 37-42% 47% 46% 40% 37% Support¹ 27% 15% 15-16% 14% 13% 14% 14% Tech + Content¹ 19% 10% 7-10% 9% 9% 9% 9% G&A¹ 16% 15% 9-11% 14% 9% 12% 10% Adjusted EBITDA Margin¹ (26)% (4)% 18-20% 2% 7% 12% 15% Adjusted EBITDA margin and adjusted expense amounts are non-GAAP financial measures. Refer to the Appendix for a reconciliation of non-GAAP financial measures to their most comparable GAAP measure. We are not reasonably able to provide a reconciliation of our 2023 target for adjusted expense amounts and Adjusted EBITDA margin due to the inherent difficulty in forecasting and quantifying certain amounts that are necessary for such reconciliation, which cannot be done without unreasonable efforts, including uncertainties regarding stock based compensation and other non-cash items. 5
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