Investor Presentaiton
airtel | Africa
Win with
distribution
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case study
Never more than 1km away: getting closer to customers in DRC
Access to our connectivity and financial services requires proximity to the customer. For example
less than 26% of DRC population have access to traditional banking, and mobile money is essential
to individuals and country-wide financial inclusion and prosperity.
One of our goals is that no-one should have to travel more than 1km to access our services.
We aim to establish a kiosk for every 2,500 people;
...and provide at least one Airtel Money Branch (AMB) for every 10,000 people
This programme will create 4,000 jobs in our network.
We are providing our distributors with pre-fabricated, ready-to-install facilities...
...and customised systems for balancing their cash and float for mobile money services.
In the year, our customer activation outlets grew by 36% and our AMBs have increased by 67%
This has helped to drive our total DRC customer base up by 20.7%.
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