Edita Company Presentation

4 Extensive Owned Sales and Distribution Platform edita Key Highlights 18 distribution centers across Egypt Wholesale: c.60% of revenue O 5,150 customers at the end of 2014 ○ Focus on top 100 wholesalers Retail: c.31% of revenue 57,950 directly served retail clients at the end of 2014 ○ 38% absolute growth in retail clients since 2012 Extensive Distribution Platform Alexandria Tanta Beheira → Qaliub Al Warrak Sheikh Zayed Beni Suef 000 Damietta Mansoura Zagazig 10th Ramadan Kattameya Ismalia Growing Sales & Distribution Network 2012 2013 2014 Current¹ Distribution Centers 13 15 16 18 Menya Fleet 369 425 515 546 Assuit Souhag Luxor Sales 338 386 461 479 Representatives Aswan ○ Expanding network provides better market pulse ○ Target retail as 50% of revenue by 2018 c.97% of revenue paid in cash at time of sale Optimized tracking and production planning through real time connection to SAP Select KPIs tracked include: drop size, successful visits, waste, coverage EXTECH Edita Distribution Center 2012 2% 2% 8% 25% 64% 1. As of 28-Feb-2015. Improving Revenue Mix by Channel 2014 1% 6% 2% 60% ■Retail Wholesale Key Account Supply Exports 31% 16

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