Acquisition of Grupo BIG
which maximizes monetization and significantly
increases customer lifetime value
■ With a single visit in
one of our
hypermarkets, this
client brings R$662
in volume across
our ecosystem¹
■ Thanks to a high
purchase
frequency focused
on groceries, we
manage to cross-
sell other services
easily and drive up
customer
monetization
Customer subscribes to our mobile
app: R$50 in purchases through
targeted promotions
5
冠
Customer decides to use our e-
commerce channel: +R$100 in
GMV generated
1
Customer goes grocery shopping in our
Pamplona hypermarket in SP: R$200 in sales
Customer stops by at a Carrefour gas
station on his way out: +R$100 in fuel
2
匠
Customer pays with
Carrefour credit card:
+R$200 in billings
B5
Customer shops at a clothing store in
our shopping center: +R$12 in rent
paid by the store
1. For illustration purposes
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