Lazydays RV Q3 2021 Investor Presentation
The RV market is experiencing unprecedented demand as consumers
seek social distanced outdoor travel and leisure activities
Increase in First-time Campers
■There were an estimated total of 10.1M first-time campers in 2020,
which grew at 5x Y/Y vs what was observed in 2019
■The COVID-19 pandemic was a key driver behind the influx of these
first-time campers
Total 2020 First-time
Campers
10.1M
Expected First-time
Campers
2.4M
Ownership Increased Across All Generations in 2020
■ Households preferring RV camping in 2020 grew +15% vs 2019 and
households owning an RV grew +37% in the comparable period
■2020 RV ownership increased +12% in total vs 2019 with ownership
increasing across all generations
■ Overall ownership increase primarily driven by couples without
children, baby boomers and GenXers
74%
62%
61%
56%
48%
70%
RV Ownership by Generation
57%
51%
52%
55%
81%
64%
61%
83%
73%
68%
72%
67%
71%
First-time Campers
Attributed to COVID-19
7.7M
Overall
GenZ
Millenials
GenX
Baby Boomers
2017 2018 2019 2020
RV Owners Making Updates: What We May See in 2021
■Intent to upgrade or replace existing RVs is high
■This is a trend seen across those experienced with RVs and those who
are first-time RVers
■ About six-in-ten current RV owners say they plan some type of
change or upgrade to their RV
Top Changes Planned
Move to a bigger RV
32%
Find an RV with more or better amenities
28%
■New RV owners are twice as likely as experienced RV owners to want
an upgrade this year
Want an upgrade
24%
Source: 2021 KOA North American Camping Report - http://koa.uberflip.com/i/1362448-2021-north-american-camping-report/57?
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