ABB's Growth Strategy for MetroCast
ABB'S GROWTH STRATEGY FOR METROCAST
•
ABB bundle strategy will increase
PSUs with new and existing customers
NEW PRODUCT
LAUNCHES
•
Launch ABB
bundle suite to
grow video and
telephony
penetration
Improve Internet
speeds and Wifi
offering
Optimize video
service offering
with the launch of
TiVo
Enhance
commercial
product platform
MARKETING &
SALES FOCUS
•
Increase customer
acquisition
marketing activity
Utilize ABB
inbound sales
team to increase
close rates
Add local door-to-
door sales teams
in each market
Increase cross-
sell of telephony
and video to
existing customers
EMPHASIZE
COMMERCIAL
SEGMENT
Launch Metro-
Ethernet and
cloud telephony
service for larger
enterprises
MULTI-PRODUCT DISTRIBUTION
44%
55%
•
Expand local
sales teams
•
Pursue carrier
56%
wholesale
opportunities
45%
MetroCast
ABB
Multi Product
Single Product
Streamlined integration process due to similar network and back office
systems based on recent MetroCast Connecticut acquisition experience
ATLANTIC (C>>> COGECO
13
broadband
a Cogeco company
COMMUNICATIONSView entire presentation