1Q22 Results and Strategic Update
Takeaways
1
To be the Best Financial
Services Consumer
Company in Brazil
Focus on four interconnected pillars:
T
10
B
Santander
Customer centricity
incorporate the customer-advocacy
mindset into everything we do. (i) Focusing
on the client experience, (ii) designing
strong and more integrated sales channels,
(iii) improving our customer's ability to self-
serve, (iv) developing dynamic and
personalized pricing models, and (v)
shifting our orientation
Culture
a truly horizontal culture, where
empowerment, meritocracy
and diversity represent key
pillars, and all pieces of the
engine 'think and act' as
business units
Integrated sales channels
aim to build the best sales platform in
Brazil. Integrated sale and post-sale
offering. Customers served 24x7
however they want. Omni-channel
approach: digital, remote sales,
physical and external channels
Innovation and capital
a continuous focus on organic innovation,
such as "Transfer NowPayLater"
('DividePIX'), UseCasa home-equity
product, SX Integra. And innovating on
"legacy products. All that capital
deployment has been centered around
delivering solid shareholders returns and
payouts, one of the best ROE global
10
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2
Consistently high
profitability, generating
benchmark shareholder
returns, which reached
20.7% of ROAE
3
Consistently adding more
clients and strong loyalty
pace drive revenue
growth, supported by
commercial activity
A
Loan quality under control,
with an already anticipated
deterioration in NPL due
to the macroeconomic
backdrop and mix.
Ability to anticipate
>>>>
5
Responsible
growth
and intense
country
development
agenda
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