H1 2019 Financial Performance and Strategic Overview
Global reach and established U.S. platform
Jose Cuervo
Continued Geographic Diversification: U.S. and Canada represent ~64% of the Company's Revenues in 2018
Net Sales by Region
2013A
ROW
10%
2018
ROW
14%
In volume and value:
Mexico
33%
57%
U.S. and
Canada
Source: Company information
BOODLES
GIN
LONDON DRY
1 Three Olives.
Hangar 1
VODKA
VODKA
(1)
in Tequila
Mexico
22%
64%
U.S. and
Canada
1% of revenues!
in U.S. and i
Canada
I
Higher Exposure to Dynamic U.S. Market...
% of revenues from North America/Americas
(Based on most recent annual financial reporting(1))
64%
47%
44%
39%
35%
28%
Jose Cuervo
BROWN-FORMAN
CAMPARI
22
REMY COINTREAU
DIAGEO
Pernod Ricard
Source: Company information for Cuervo, most recent publicly available annual financial statements for peers. We cannot
assure you of the accuracy of our peers' financial statements
1. Brown-Forman: defined as United States; Campari, Rémy Cointreau and Pernod Ricard: defined as Americas; Diageo:
defined as North America (U.S. Spirits, Diageo-Guinness U.S. and Canada)
KRAKEN
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
CENTENARIO
MAESTRO
1800
BUSHMILLS
Jose Cuervo
TEQUILERO
TEQUILA
in Irish Whiskey
COLORADO WISEEP
Stranahan's TINCUP
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