Sustainability Report 2020
Creating value Who we are?
Accelerating actions
to achieve the SDGs
| People | Planet | Prosperity | Peace | Partnerships | Appendices
Environmental education
In order to promote environmental education and the culture of recycling, we have
a visiting program that seeks to inspire others to act sustainably. In 2013, we started
a program of visits to our Auditorium Museum, receiving an average of 15,000
people a year. As of 2016, we ventured into the digital field through:
Website
Virtual tour
CO2 calculator.
This year, because of the pandemic, we decided to greet our visitors remotely
and reach them digitally, carrying our message and commitment to sustainability
through digital events.
>> CO2 calculator
>> Audience
4,587
Users
56
Sustainability
Report
2020
>> Virtual events
Creating value | Who we are? | Accelerating actions | People | Planet | Prosperity | Peace | Partnerships | Appendices
to achieve the SDGs
Carbon
Foodprint
Calculator
PETSTAR
#GreenLoverChallenge
On World Recycling Day, we created the #GreenLoverChallenge campaign, which consisted of
launching a series of challenges related to waste separation, water care, energy, among other
activities to motivate the population to take an interest in caring for the planet even though
we were in the midst of the COVID-19 pandemic. The campaign was carried out on our social
networks and had a reach of more than 5 thousand people. Likewise, on May 17, a challenge
was organized to promote the correct disposition of the PET container (Empty-Flatten-Re-cap-
Dispose) in an inclusive and fun way that had different influencers taking part, mainly on Tik
Tok and Instagram.
Our community in social networks currently has more than 25 thousand people and our goal
for the following year is to take advantage of the digital platforms that have become essential
as a result of COVID-19 to build a sustainable community of leaders who, through their talent
and commitment, create local initiatives for global solutions.
#GreenLover
Challenge
MUSEUM VISITS
VIRTUAL VISITS
TOTAL
2,039
10,834 12,873
11%
13%
22%
32%
22%
SHAREHOLDERS
5 Active participation
AUTHORITIES
4 Active participation
2 Passive participation
GLOBAL
COMPACT
ORGANIZATIONS
SCHOOLS
9 Active participation
10 Active participation
5 Active participation
6 Passive participation
5 Passive participation
WE SUPPORT
103-2,
ORAL COL
4 EDUCATION
11 TABLES
13
15
Earth
PETSTAR
GRI 103-3,
7,8,9.
Charter.
II.
304-1.
ABEB
PETSTAK
Cómo ser más
sustentable
en esta cuarentena
Emprendimiento
sustentable
El planeta necesita de esos proyectos,
organízalo y seguro será de mucha
ayuda para un futuro.
COCA COLA
100
#GreenLover
Challenge
Día Mundial
del Reciclaje
World Recycling Day
Sustainability
Report
PETSTAR
57
40
2020View entire presentation