BAT Results Presentation Deck

Accelerating Non-Combustible consumer acquisition* Vapour BAT 13.5 6.7 4.0m +3.0m (29%) When including poly-usage: 15.2mn Non-Combustible** consumer numbers THP Modern Oral +1.5m (30%) 1.5m +1.4m (51%) +0.7m (79%) Includes consumer poly-usage***: 1.7m (+0.7m or 70%) Growth driven by true multi-category performance Growth versus FY19. Source: Company data. *Target market for acquisition is existing adult smokers/nicotine users. See Appendix A6. *** Poly-usage across non-combustible products BAT A BETTER TOMORROW Traditional Oral 3.0m +0.1m (5%) 7

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