Grove Investor Presentation Deck

$M $80 $60 $40 $20 0% -20% -40% -60% -80% Customer Base Will Stabilize in 2023 as We Lap Reduced Advertising Spend Starting in 2H 2022 $79 $74 LLLLL $9 Q4 - 22 Q2-22 -21% -20%- $78 Q2-22 Q3 - 22 -1.8% -73% Q3 22 Net Revenue YOY Change in Revenue -1.5% -59% Advertising Q4 - 22 $72 $9 -2-1-% -74% Q1 - 23 YOY Change in Advertising $66 Q2 - 23 --1-7% -74% Q2 - 23 Media Diversification + Optimization → Lower Spend + Lower CAC Full funnel channel allocation driving CAC efficiencies into 2023 ➤ Marketing stack upgrade in 2022 improving personalization and testing capabilities ➤ Partnership with Drew Barrymore, Global Brand and Sustainability Advocate Retail expansion lifting overall awareness 24 8

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