Asos Results Presentation Deck
Underestimated complexity of
simultaneous warehouse transformation
in Europe & US
i
Disruption Through Transformation
Invested over £600m to build a platform for growth
and capabilities for a leading global retailer
0000
US Hub operations stable with
capability to support growth
Product rebalancing and stock build in
US progressing to plan ahead of peak
Euro Hub automation & mechanisation
issues resolved, operational as planned
Internal Capabilities not kept pace:
deflected focus from core product
& engagement
Customer
Engagement
Product
SEO
rankings
People
**
SEO
Content & velocity
improved
& resonating well
Presentation improved,
width
& newness restored
Tech changes driving
ranking improvements
globally
Upweighting management
experience
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