Imperial Brands Results Presentation Deck

Our New NGP Approach Plays To Our Strengths WE ARE TAKING A VERY DIFFERENT CONSUMER-LED APPROACH We are building the foundations for a meaningful NGP business Market Focus Prioritising markets with an established category presence and existing route to market Focused category/ market approach > 31 | Full Year Results | 16 November 2021 Product Approach Differentiated products to provide greater choice to existing consumers iD.c iD PURZE Autorom sance filme y ucis au patze Heated tobacco Marketing-led Investment focused on brand building and consumer communications DEVICE blu GRAPHITE Vapour IMPERIAL BRANDS Investment Need ZONE Cost effective approach reflects our smaller size and our ambition Modern oral nicotine

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