Wix Results Presentation Deck

Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product offering enhancements driving higher monetization and sustained user cohort bookings growth $240 $210 $180 $150 $120 $90 $60 $47 $30 $0 012 Company Overview | Third Quarter 2022 Q1'10 Note: Data as of September 30, 2022. Excludes bookings from users coming from the Wix Logo Maker funnel, or bookings from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. $117 $157 Q1'11 $187 Q1'12 $213 Q1'13 Q1'14 $213 -Q1'15 $195 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 -Q1'16 $173 Q1'17 $168 Q1'18 Q1'22 user cohort cumulative bookings in the first three quarters was ~5% higher than that of the Q1'19 cohort (last quarter before COVID impact) in its first three quarters despite a smaller number of users in the Q1'22 cohort as a result of muted demand as well as FX headwinds $123 $60 Q1'19 -Q1'20 $50 Q1'21 $35 Q1'22 WIX

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