AMC Investor Presentation Deck slide image

AMC Investor Presentation Deck

2 World Class Marketing to Drive Growth Introduced new free loyalty tier, relaunched paid tier More than quadrupled membership since January 1, 2016 Surpassed 13.7 million member households Box office and food & beverage results are very positive Re-launch of AMC Stubs Stabs INSIDER Stabs PREMIERE Re-launch of AMC Website and App Batman v Superman Increased Focus on Pricing AADE BBAGE New U.S. Theatre Branding amcDINE-IN amc amca CLASSIC ● ● ● ● ● ● ● ● ● ● ● Rollout of website and app nearly 18 months ago - very successful More graphically rich interface; More robust content Increase ease of use, drive action, largest online AMC ticket seller Vice President of Pricing and pricing department First pricing department in AMC's 95-year history Dedicated to optimizing pricing across box office and food & beverage Surge pricing initiated, additional pricing strategies to follow AMC Theatres - 400 theatres, larger, more urban markets, AMC amazing AMC Classic Theatres - 200 theatres, midsized, non-urban, value oriented AMC Dine-In Theatres - 60 theatres, full kitchens, MacGuffins, full dining service Aligns guest expectations and cost structure 14
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