AMC Investor Presentation Deck
2 World Class Marketing to Drive Growth
Introduced new free loyalty tier, relaunched paid tier
More than quadrupled membership since January 1, 2016
Surpassed 13.7 million member households
Box office and food & beverage results are very positive
Re-launch of AMC Stubs
Stabs
INSIDER
Stabs
PREMIERE
Re-launch of AMC Website and App
Batman v Superman
Increased Focus on Pricing
AADE
BBAGE
New U.S. Theatre Branding
amcDINE-IN
amc
amca
CLASSIC
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Rollout of website and app nearly 18 months ago - very successful
More graphically rich interface; More robust content
Increase ease of use, drive action, largest online AMC ticket seller
Vice President of Pricing and pricing department
First pricing department in AMC's 95-year history
Dedicated to optimizing pricing across box office and food & beverage
Surge pricing initiated, additional pricing strategies to follow
AMC Theatres - 400 theatres, larger, more urban markets, AMC amazing
AMC Classic Theatres - 200 theatres, midsized, non-urban, value oriented
AMC Dine-In Theatres - 60 theatres, full kitchens, MacGuffins, full dining service
Aligns guest expectations and cost structure
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