Prada Investor Day Presentation Deck

Growing Brand Awareness Website Traffic 1 2021 YTD vs. 2020 YTD PRADA.com Google d Search effectiveness 2 2021 YTD vs. 2020 YTD Fans Growth on Weibo @10/2021 vs. @10/2020 1 Source Adobe Analytics 2 Source Adobe Analytics - Growth of search traffic to website, including natural and paid search (not limited to Google) PRADA Group +71% 37 +51% Tik Tok Prada Bucket Hat Challenge 7.1bn Most successful challenge in the luxury sector a week after launch +35% views since October 2021 Capital Markets Day 2021

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