Remitly Investor Conference Presentation Deck slide image

Remitly Investor Conference Presentation Deck

Marketing investments generate strong returns ¹ Return on marketing investment is the ratio of revenue, net of transaction expenses, to "Customer Acquisition Cost" or "CAC." "CAC" refers to direct marketing expenses deployed to acquire new customers. Direct marketing expenses exclude experimental spend used to test new marketing channels, creative production expenses, endorser costs, customer research expenses, agency fees, personnel costs, or other fixed operating expenses that support the marketing team. The calculation of this metric may differ from other similarly titled metrics used by other companies, analysts, or investors. 2 Year 0 represents the year of acquisition for each cohort shown. As new customers are acquired throughout Year 0, their average tenure exiting this period is typically less than six months (more customers are added in the back half of the year due to continued growth and seasonality). Years 1-5 represent the full annual period for each cohort. For example, Year 1 for the 2020 cohort includes all of 2021. 13 June 2022 / © 2022 Remitly Inc. Cumulative Return on Initial Direct Marketing Investment by Cohort Return on Direct Marketing Investment¹ 7x 6x 5x 4x 3x 2x 1x Year 0² Year 1 2015 Year 2 Year 3 Relative Cohort Year 2016 - 2017 2018 Year 4 2019 Year 5 2020
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