Remitly Investor Conference Presentation Deck
Marketing
investments
generate
strong returns
¹ Return on marketing investment is the ratio of revenue, net
of transaction expenses, to "Customer Acquisition Cost" or
"CAC." "CAC" refers to direct marketing expenses deployed to
acquire new customers. Direct marketing expenses exclude
experimental spend used to test new marketing channels,
creative production expenses, endorser costs, customer
research expenses, agency fees, personnel costs, or other
fixed operating expenses that support the marketing team.
The calculation of this metric may differ from other similarly
titled metrics used by other companies, analysts, or
investors.
2 Year 0 represents the year of acquisition for each cohort
shown. As new customers are acquired throughout Year 0,
their average tenure exiting this period is typically less than
six months (more customers are added in the back half of
the year due to continued growth and seasonality). Years 1-5
represent the full annual period for each cohort. For example,
Year 1 for the 2020 cohort includes all of 2021.
13 June 2022 / © 2022 Remitly Inc.
Cumulative Return on Initial Direct Marketing Investment by Cohort
Return on Direct Marketing Investment¹
7x
6x
5x
4x
3x
2x
1x
Year 0²
Year 1
2015
Year 2 Year 3
Relative Cohort Year
2016 -
2017
2018
Year 4
2019
Year 5
2020View entire presentation