Grove SPAC Presentation Deck
1
Investing in a
Sustainable Future
Virgin's Investment Thesis for Grove Collaborative
We believe Grove is the #1 DTC brand in Natural Health & Personal Care (HPC) (), with real scale and demonstrated
growth, strong consumer engagement, attractive gross margins, and a leading ESG profile
Grove's sustainability-first mindset and
commitment to people and the planet are
unmatched by competitors, which we believe will
continue to drive outsized value creation as
consumers increasingly shift towards and commit
to sustainable and natural products
2
Scale Opportunity
Grove's current revenue profile of ~$400MM is only
a small fraction of the $180Bn addressable market
for home and personal care in the US, leaving
tremendous opportunity for growth domestically
and internationally driven by Grove's data-
powered innovation engine, disruptive brand
portfolio, and digitally-led distribution strategy
Notes:
I.
3
Rapid Growth and
Broad Consumer Traction
Proven ability to drive rapid growth as we
believe Grove is the #1 brand in a fast growing
space), with a 54% revenue CAGR from 2018-
2021E, fueled by consumers across a diverse
demographic set who exhibit impressive levels of
brand engagement, repeat purchase behaviour,
and long-term retention
4
Strong and Increasing
Margins
Healthy 50% gross margins projected to grow to
56% by 2024E as the company scales, drives
brand awareness, and continues to increase mix
of Grove brand products
5
Validated Retail Strategy
Highly impressive performance during the first
year of the exclusive Target partnership,
validating Grove's ability to unlock the retail
channel, in which 90% of the category's North
American sales still occur, and presenting material
upside beyond plan
6
Virgin
World Class
Management Team
Management team possesses deep sustainability,
CPG, and tech experience, and has demonstrated
a long track record of success
Based on 2020 revenue estimates for Burt's Bees, Dr. Bronner's, Green Works, Method, Mrs. Meyers, Seventh Generation, and Tom's of Maine, per Euromonitor International Ltd Beauty & Personal Care 2022ed; ; Honest Co., per its S-1 filing;
and, for Blueland, CleanCult, Dropps, Earth Breeze, PublicGoods and TruEarth, management's analysis of publicly reported revenue data for the most recent years available and Second Measure's Observed Sales dataset for 2019-2021
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