Snap Inc Investor Presentation Deck

Snap Inc. Snap Ads Discover Snapcodes Sponsored Geofilters Sponsored Lenses 2011- 2015 OS/Carrier Target Ads API 3P Resonance Measurement Lookalikes On-Demand Geofilters Spectacles Group Chat 2016 A Sophisticated Ad Platform Story Ads Lens Studio to Ads Manager GBB App Install GBB Video View Snap Pixel Audience Lenses & Filter Snap Publisher Ads Manager 2017 Commercials Delivery Insights Premium Content Targeting Advanced Location Targeting Conversion Lift Reach & Frequency AR in Self Serve Snappables Collection Ads GBB for conversions Product Catalogs 2018 Swipe To Call Lens Web Builder Dynamic Ads Target Cost Bidding Bulk Editing, Cloning, Uploading Snap Select Instant Create Snap Audience Network Logos in Scan Swipe up Commercials Direct to Ticketing Brand Marker Lens 2019 Demographic Targeting Psychographic Targeting Location Targeting Bulk CRUD Tools / Advanced Buy Flow Scalable Ads API Advanced Content Targeting & Transparency Advanced Delivery Options (e.g., GBBs) Audience and Delivery Insights Reach and Frequency ✩ Data from Snap Ads Manager as of April 20, 2020. Data from Facebook Ads Manager and official websites as of April 20, 2020. Data from Google Ads Manager and official websites as of April 20, 2020. Data from Twitter Ads Manager and official websites as of April 20, 2020. G 22

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