Bed Bath & Beyond Results Presentation Deck
COMMERCIAL UPDATE
destination for college
Sales of college specific product increased 21%
season-to-date (5/1/20-9/8/20)
Back-to-College campaign designed to showcase new branding
strategy and enhanced customer value proposition
Informed by insights and market data
Integrated merchandising and marketing plan included:
Better curated assortments
More competitive pricing and compelling value
(in-store / online)
Enhanced storytelling and increased targeting
Remained flexible and agile to pivot plans as season
unfolded
Top trending product categories for college:
Kitchen Electrics (+>160%), Kitchen Housewares
(-+250%), Drinkware and Flatware (>+650%)
College from Home campaign provided inspiration to create
authentic college spaces at home in addition to the value and
ease of our Back to College experience
BED BATH & BEYOND
college
from home
Modern
Glam
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