Investor Presentaiton

RRP: Targeted investments fueling HTS growth HTS SOS in Japan, % RRP Volume, BnU 9.3% 7.7% 4.5% 2.8% 1.1% 2018 2019 2020 2021 7.9 6.9 7.1 5.8 4.7 2022 Q1 23 2018 2019 2020 2021 2022 • Invest towards HTS • Ploom X expansion in Japan • Aggressive targeted Ploom X geo-expansion • Foundation towards mid-teens HTS SOS¹) ambition © Copyright JT 2023 Note: 1) In key markets, including Japan and Italy 2) Versus 2022 • • Innovations to strengthen HTS and other RRP portfolio Build capabilities and talent Double RRP core revenue by 20252) and achieve breakeven³) across the RRP category by 2028 3) Breakeven at brand contribution level representing gross profit less commercial expenditure and before allocation of overheads Tobacco Investor Conference 13

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