Investor Presentaiton

17 STRATEGY 2023 Looking to the Future with Confidence the Bank. With the launch of end-to-end digital IPO subscription portal, digital capabilities have been provided to investors. The Group also became the first to launch fully digital onboarding capabilities for National Investment Number (NIN) and Brokerage account for Emirates NBD clients. The organisation proudly launched Custody business in the UAE and signed a partnership with Bank of New York Mellon to offer Global Custody solutions to Emirates NBD clients. Other key focus areas for 2023 include driving omni-channel experiences by setting up best-in class Customer Relationship Management (CRM) systems and leveraging Advanced Analytics capabilities to personalise customer interactions in real-time. Implementation of robust infrastructure for credit business to deliver faster turn-around-time and market leading client experience, along with simplifying process supported by technology driven solutions to service clients through digital experience are also a NED part of Emirates NBD's strategic roadmap. Enhancement of equity brokerage capabilities by increasing margin trading offering and expanding market leading mobile app to institutional clients will be pivotal for delivering an excellent overall customer experience. Drive core business Keeping a firm focus on core business, Emirates NBD continued to be one of the leading retail franchises in the UAE market, achieving 39% higher loan sales, ~2X card acquisitions over 2021 and registering strong growth in Liabilities & Advances book. A significant growth in core lending assets and Trade Finance assets across corporate and institutional customers was an important milestone for the Group in 2022. Our aim is to further tap into the benefits of enhanced mobile and online banking to further strengthen our market position and acquire more customers. In 2023, Emirates NBD will continue to deepen its penetration in Wealth, FX and Trade Finance. MEMORANDUM OF UNDERSTANDING EMPOWERING UAE'S DIGITAL TRANSFORMATION DIGITAL COMMERCITY TORA Dubai CommerCity unveils new corporate identity as it pivots its strategic direction from e-commerce to digital commerce A holistic client relationship view would be pivotal for achieving growth in non-funded income through cross sell across products and segments. The organisation will also enhance its product suite to deliver increased wealth management offerings. Reorganising business segments for effective customer management and efficient risk management are other key priority areas as far as driving core business is concerned. Payments as service to clients, establishment of securities service business along with penetration in the evolving Non-Bank Financial Institutions (NBFI) space would be key domains where Emirates NBD wants to expand its offerings. Data and analytics, along with investments in never seen before technology would go a long way to drive business growth and to strengthen product and channel capabilities. Focus on future potential In line with our strategy to build new generation products and platforms, Liv. enabled IPO integration making it the first digital bank in the region to offer this facility and will continue to focus on repositioning Liv. with more such innovative products. With the launch of Emirates NBD Pay, customers have been provided with a holistic payments solution that enables them to accept card payments across multiple channels including Point of Sale (POS) machines, payment gateways, Pay by Link, unified commerce, soft POS along with unattended kiosks. Furthermore, in 2022 Emirates NBD has provided an interface 'Emirates NBD API Souq' that is the region's most comprehensive financial (API) developer portal on the market. This platform provides FinTechs, developers and corporate clients with an ecosystem to rapidly develop innovative financial solutions. The Advanced Analytics Centre of Excellence (AA COE) has been driving Group-wide efforts to collaboratively identify use cases to solve relevant business problems across the Group. A data-driven approach has allowed the Group to increase cross sell of products, deepening our relationships and reducing customer attrition. In 2023, the Group will focus on driving growth in new geographies and plans to accelerate the Business Banking growth trajectory as well. Leveraging Group capabilities to increase wealth management product offerings and creating new revenue avenues is another top priority area as far as focusing on future potential is concerned. The organisation will continue to provide technology driven banking solutions which are tailored to client needs and are at pace with this evolving digital world. We have established a central ESG function lead by a Chief Sustainability Officer, who will be working on developing and finalising our group- wide ESG strategy, which will enable Emirates NBD to spearhead the Sustainability agenda for the whole organisation. Drive international diversification International growth and diversification remain one of the core pillars of Emirates NBD's strategy as it aims to capitalise on key opportunities across its unique network. This is reflected in the healthy revenue contribution of 39% from International Operations in 2022. Further, the Group made significant progress on its expansion efforts with opening of branches in the Kingdom of Saudi Arabia (KSA) and India in 2022. In KSA, we opened an additional branch in Jeddah, taking the total number of branches to eight spread across five cities. In India, Emirates NBD opened two full-service branches in the cities of Gurugram and Chennai, taking the total number of branches to three in the country. Emirates NBD ANNUAL REPORT 20 18

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