Increasing Free Cash Flow Generation

The HubSpot Journey Performable Acquisition Marketing Hub Launch $50m CRM Launch Sales Hub Launch 1 $100m Service Hub Launch CMS Hub Launch Operations Hub Launch 100K Customers *Payments Launch PieSync Acquisition $1b ARR 2 $500m $250m '06 '11 '12 '13 '14 '15 '16 '17 '18 '19 HubSpot Founded Sales Hub originally launched and branded as "Sidekick". 2 ARR: Annual Recurring Revenue. 20 '20 '21 Revenue $2b ARR 2 122 123 23 HubSpot 13

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