Santander Group Strategy Update slide image

Santander Group Strategy Update

Europe European franchise strongly positioned to improve profitability SCALE / DIVERSIFICATION Present in the most profitable banking markets Leveraging on Openbank, our 100% digital full service bank, to grow in new markets Deliver customer growth focusing on superior experience and best in class efficiency c.1.2Mn customers, 38% loyal/active Market share2 % Ranking CSAT ranking4 18% #1 #3 18% #2 #3 11% #2 #3 (+28% loyal customer 9% #5 #1 growth 2016-181) 3 3 +59% increase in SCF 12% #1' transactions in 2016-181 (1) Since Launch in 2016. Santander (2) Loans market share: latest data available, including individuals and corporates. (3) SCF market share calculated as retail new car financing over total market passenger cars registrations. Ranking of independent car finance players. (4) Latest data available. CSAT: Customer Satisfaction internal benchmark of active customers' experience and satisfaction audited by Stiga / Deloitte. 15
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