Santander Group Strategy Update
Europe
European franchise strongly positioned to improve
profitability
SCALE /
DIVERSIFICATION
Present in the
most
profitable
banking
markets
Leveraging on
Openbank, our
100% digital
full service
bank, to grow
in new
markets
Deliver customer
growth focusing on
superior experience
and best in class
efficiency
c.1.2Mn customers,
38% loyal/active
Market share2
%
Ranking
CSAT
ranking4
18%
#1
#3
18% #2
#3
11%
#2
#3
(+28% loyal customer
9%
#5
#1
growth 2016-181)
3
3
+59% increase in
SCF
12%
#1'
transactions in 2016-181
(1) Since Launch in 2016.
Santander
(2)
Loans market share: latest data available, including individuals and corporates.
(3) SCF market share calculated as retail new car financing over total market passenger cars registrations. Ranking of independent car finance players.
(4) Latest data available. CSAT: Customer Satisfaction internal benchmark of active customers' experience and satisfaction audited by Stiga / Deloitte.
15View entire presentation