R&D and Innovation in Energy Efficient Products
May 2020
Strength in Turkey - Strong sales and dealer network
Exclusive Dealer
Network
.
Around 3,000 exclusive dealers in Turkey for Arçelik and Beko
brands on long-term relationship
• Dealer network => customer loyalty, proximity, and brand
•
awareness
Arçelik manages marketing, store formats and dealer training
Argelik A.Ş.
•
Indirect consumer financing=> Arçelik supports dealers via
•
After-sales Service
payment terms, while dealers bear consumer risk
After-sales services includes delivery, assembly, installation, repair and
general customer support processes
• 10 regional after-sales service centers
• Widest after-sales service network in Turkey, +600 exclusive after-sales
•
service points
Strong technology infrastructure. Extensive database and immediate feedback
on product performance
Local call center to address customer issues quickly and effectively (7 days/24
hours)
FOD
arcelik
beko
ArçelikView entire presentation