Investor Presentaiton
目
III
Win with data
- case study
Enabling the rapid growth in data use in Kenya
We aim to meet the strong demand for data in our markets by increasing access through
expanding our 4G network, strengthening our unique distribution channels, and offering
transparent, well-priced offers.
Data growth in Kenya show that this strategy is delivering.
We have increased the number of our network sites across the country by 26%. We have also
increased the number of 4G sites by 51%. We have significantly increased the amount of fibre
in our Kenya network, adding 1,100 km.
In combination, we have more than doubled our overall network capacity during the year.
We strengthened our distribution, with an almost three-fold increase in the number of
exclusive distribution outlets in the year.
These actions have helped us to drive a 21.5% growth in our data customer base and a 57.2%
growth in data usage in Kenya.
We have continued to facilitate access for more and more people to digital opportunities...
and driven an increase in data revenues of 30.3% associated with customer base and usage
growth
airtel | Africa
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