Freshpet Expansion and Growth Strategy

Strengthen Freshpet's retail presence Fresh first Strong velocity growth is driving increased retailer interest • Add 1500-1600 net new stores to 21,000+ (1 ACV by 7%) Upgrade another 500 Fridges (beyond 1000 committed in 2018) Install 800 second Fridges Will exceed 21,000 stores in 2019 Upgraded 805 Fridges in 2018 freshpet REAL FOOD FRESH FROM THE FRIDGE REAL FOOD FRESH FROM THE FRIDGE freshpet freshpet REAL FOOD FRESH FROM THE FRIDGE freshpet TIER 3 1 Medium/Small Chiller Limited Selection 10-17 Items TIER 2 1 Large Chiller Mainline Selection 20-25 Items TIER 1 2 Large Chillers Latest Innovation, Multi Brand 30-35 Items New Cooler Technology 27 27

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