Investor Presentation
4
Strong Margins with Credible Path to Sequential Improvements
Pre-SAC Adjusted EBITDA Margin
62% 61%
59%
57%
56%
54%
54%
50%
50%
50%
47%
II
Q1
Q2 Q3 Q4 Q1
2019 2019 2019 2019 2020
Q2 Q3
2020 2020
Q4 Q1
2020 2021
Q2 Q3
2021 2021
Adjusted EBITDA Margin
57%
53% 52%
53% 52%
49%
48%
48%
44%
43%
36%
Q1 Q2 Q3 Q4 Q1
2019 2019 2019 2019 2020
Q2 Q3
2020 2020
Q4
2020
Q1
Q2
Q3
2021
2021
2021
Note:
See Appendix for reconciliation from Net Income to Adjusted EBITDA
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Commentary
■ Subscriber Acquisition Costs (SAC) are costs
related to acquiring customers and include direct
costs (principally marketing and labor) related to the
DTC channel and acquisition costs to acquire
customers in the Dealer channel
■ SAC is either expensed or capitalized depending on
whether the account is acquired through the DTC or
Dealer channel
■ Pre-SAC EBITDA removes the volatility associated
with expensed SAC and therefore reflects the
underlying cost to serve existing customers
■ Brinks focuses on improving pre-SAC EBITDA
margins by operating more efficiently with its
existing customer base, which allows for
additional investment in DTC growth
Declining adjusted EBITDA margins in recent
quarters largely reflect increased investment in the
DTC channel and investments in business
intelligence and analytics that reduce cost to serve
and drive profitable unit growth
o Pre-SAC Margins continue to be robust
22
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