RBC Business Segments and Market Strategy
Capital Markets
Strategic Priorities
Maintain our leadership
position in Canada
Expand and strengthen client
relationships in the U.S.
Build on core strengths and
capabilities in U.K./Europe
and optimize performance in
Asia Pacific
Optimize capital use to earn
high risk-adjusted returns on
assets and equity
Recent Awards
■ Focus on long-term client relationships and leverage our global capabilities
■ Increase focus on product and service cross-sell, and continue to improve collaborative
efforts
RBC
■ Build on our momentum and leverage broader relationships and client investments to expand
origination, advisory, and distribution
■ Continue to strengthen client relationships to drive cross-sell
■ Continue to grow prudently, deepen client relationships, and selectively expand geographic
and sector coverage
■ Maintain mix between investment banking and lending revenue and trading revenue
Maintain disciplined diligence on the risks and costs of our business
EUROMONEY
2015
AWARDS FOR EXCELLENCE
the technical analyst
GREENWICH
ASSOCIATES
Greenwich
Excellence
GREENWICH
ASSOCIATES
Greenwich
Excellence
BRENDAN
WOOD
INTERNATIONAL
Best Investment
Bank in Canada
8 years in a row (1)
Best Bank Fixed
Income Research &
Strategy (2)
#1 for Canadian
Equity Research,
Sales, and Trading (3)
#1 for Canadian
Fixed Income
Research, Sales,
and Trading (3)
#1 for Canadian
Equity Research (6th
consecutive win) (4)
(1) Euromoney, 2015. (2) The Technical Analyst Awards, 2015. (3) Greenwich Associates, 2015. (4) Brendan Wood International, 2015.
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