Volume-Based Procurement in Mainland China: Key Trends and Planning Future Strategies
Volume-Based Procurement in Mainland China: Key trends and planning future strategies
Both domestic and MNC players are considering robust strategies
to survive in this highly competitive market space
‣ Clarivate™
Penetrate untapped rural
retail pharmacy markets
that present a potential
opportunity for MNCs as
healthcare goes digital.
Boost R&D and
manufacturing capabilities
to foster innovation and
develop high quality generics
while maintaining low
manufacturing cost.
With guaranteed volume-
based contracts, realign the
sales force model to
maximize the profit margins.
Leverage past experiences to
cash-in the $90 billion
segment with the extension
of GQCE and VBP program to
injectables.
Adapt omnichannel strategy
to also focus marketing
efforts on non-hospital
channels such as retail,
direct-to-patient and online
pharmacies.
Source: Clarivate
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