Investor Presentaiton
Messages from the
management
Highlights
Were are globo
ESG approach
Social impact
of our content
Diversity & inclusion
Employee development
& well-being
Biodiversity &
environmental awareness
Transparent & responsible
governance
Education as a vector
for country development
About this
report
Piracy in figures
With the pandemic, the lockdown
of part of the population increased
the consumption of illegal content in
the world and in Brazil. The National
Forum Against Piracy and Illegality
(FNCP) estimates that piracy cost
Brazil R$ 287 billion in 2020.
ė
S.E.R
Combating piracy
SASB SV-ME-520a.1
In 2021, more than 2.2 million links with illegally made Globo content were detected
and reported by internal and external teams. Additionally, new technological
solutions for fingerprint, watermark, DRM (Digital Rights Management) and
encryption in content have been implementedbroadcast by Globo.
Participation in forums
public and private
Globo proved to be a partner in the main
actions for repression of sharing content
from illegally in partnership with Alianza,
Brazilian Subscription TV Association
and National Council to Combat Piracy.
With Brazilian Subscription TV Association
we conduct a market research to scale
piracy consumption: the data revealed
that 27% of the consumption of closed TV
content is illegal.
We collaborated with the investigations
of Operation 404.3, of the Secretariat
of Integrated Operations of the Ministry
of Justice and Public Security, sending
evidence of illegalities. Throughout 2021,
the action culminated in the blockade of
334 sites, of 94 applications for illegal
transmission of content, in addition to
the removal of profiles, pages on social
networks and internet search engines.
Media coverage
In media coverage, we conduct
journalistic coverage of the actions of the
Government on the subject and to alert
the consumer, we developed a campaign
in partnership with ABTA to raise public
awareness, that was broadcast on free-
to-air and pay-TV and closed TV.
78 2021 Report ESG Journey
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