Management Presentation

MARKETING & LOYALTY Strategic full-funnel marketing efforts, combining awareness of new titles and Cineplex premium offerings with targeted communications using first and third-party scene+ data to drive attendance and higher per- patron spend. AVX BRAND CINECLUB JOIN THE CLUB CINEPLEX Scene MORE SCREEN MORE SOUND MORE EPIC FOR $9.99/MONTH CINECLUB IS FOR POINT LOVERS EARN 250 SCENE POINTS WHEN YOU JOIN Love redeeming movies? When you join CineClub now, you'll instantly get 250 bonus Scenes points! Sign up for $9.99/month and check out benefits you'll love for movie night out GU A MOVIE TICKET CINECLUB EVERY MONTH Member Tickets CONCESSIONS Just show your Scan EXPERIENCE CINEPLEX ULTRA AVX Ongoing Awareness to re-ignite movie going Premium campaigns to drive increased attendance . MASS TARGETED OFFERS Cineplex Sponsored Celebrate National Popcom Day with a FREE small popcorn! Included with any Cineplex delivery order on .. See more cineplex.co National FUEL UP AND PLAY From March 14-20, score crave-worthy bundles starting at $20 for the whole fam! ASK OUR STAFF FOR MORE DETAILS SCENE+ PLAN YOUR ESCAPE AND YOU COULD WIN 1 MILLION SCENE+ POINTS NATIONAL POPCORN DAY= NATIONAL POPCORN DAY POPCORN IS THE REAL STAR JAN 19 Scene HOW TO ENTER All month long, gut an entry every time you use your Scene card with Cineplex in theatres, online, or on the Cineplex Storef More visits more entries Visit Cineplex.com/Mition to learn more G CINEPLEX Scene EARN 500 BONUS SCENE+ POINTS WHEN YOU SIGN UP FOR SCENE YOU COULD WIN 1MILLION SCENE+ POINTS! 93,000+ Members Over 10% are annual members(lower churn) Concession Attachment 22% higher Consistently higher premium attendance Cineplex Targeted and personalized offers National Popcorn Day Over 11 million members Data driven marketing Reactiviation of lapsed guests Targetted acquisition of new members Cineplex Inc. Not to be distributed, reproduced or used without permission. 18

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