Nigeria FinTech Landscape - Impact Assessment
The Nigeria FinTech Landscape - Evolution
Looking forward, we expect all three fintech archetypes to co-exist in Nigeria.....
B2B enablers
(Fintech 1.0)
Mid-sized niche
players
(Fintech 2.0)
Ecosystem
orchestrators
(Fintech 3.0)
Description
FinTech focused on enabling traditional players/incumbents to improve their offering
Could start out as B2B or have pivoted from a B2C model with a great product but limited
traction and challenging economics, Most valuable B2B players will likely focus on providing
infrastructure to market participants
Global examples include Mbiz in in Indonesia and Red Carpet in India
Longer tail of medium sized businesses who are focused on executing individual verticals in
products (e.g. payments, savings) or geographies (e.g. Northern Nigeria) or segments (e.g.
SMEs)
• Experience in other markets suggest, these type of players thrive in their domain of expertise,
solve distinctly local problems and are often acquisition targets for the larger players
Global examples include Transferwise
.
Large, deeply funded players, operating as a platform/superapp that acts as a gateway for
customers to a wide range of services beyond financial services (e.g. transportation)
These type of players could also be 'TechFin'- technology companies with existing customer
bases that offer financial services as an add-on offering
Global examples include Alibaba and Tencent in China
Nigerian examples
eTranzact»>>>
Interswitch
cellulant
life is mobile
paga
your cash, anywhere, anytime
FlutterwaveⓇ
CowryWise
palmpay
P
piggyVest
Bankly
paystack
carbon
ρ
OPay
JUMIA
OONE
Source: Expert interviews, Web search
EFINA
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