Investor Presentaiton

Financial Projections • 0.86% Year 1 (Actual) Year 2 (Est) Year 3 (Est) Year 4 (Est) Year 5 (Est) Target Market 14,000,000 14,140,000 14,281,400 14,424,000 14,568,456 Total Users 47,542 180,000 450,000 850,000 1,300,000 Paying Customers, After Churn 3,450 15,500 37,000 64000 125,000 % Market Penetration 0.02% 0.11% 0.26% 0.44% Gross Revenue $ Net Revenue $ % Net Revenue 85% 85% 85% 85% COGS Gross Profit $ $ Gross Margin Operating Expenses EBITDA EBITDA Margin 800,000 $4,000,000 $12,000,000 $25,000,000 $50,000,000 720,000 $3,400,000 $ 10,200,000 $21,250,000 $42,500,000 90% 1,070,000 $2,900,000 $ 7,700,000 $ 13,750,000 $25,500,000 (350,000) $ 500,000 $2,500,000 $7,500,000 $17,000,000 -49% 15% 25% 35% 40% $ 1,500,000 $3,000,000 $4,000,000 $6,000,000 $10,000,000 $ (1,850,000) $(2,500,000) $ (1,500,000) $ 1,500,000 $7,000,000 -257% -74% -15% 7% Sanity check model: % of target market penetration reasonable? Gross margins and EBITDA margins reasonable given your business model? 16% Compare public companies and acquisitions in the industry, compare gross margins and EBITDA margins and valuation multiples (i.e. ~3x Revenues = $150M Exit Value, ~20x EBITDA = $140M) • VC's look for $100M-$1B+ exits to achieve 10x-100x return multiple on capital - Initially investing at $10M-$100M post-$ valuations 23

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