GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

12 USC Annenberg Generally GAP Accepted Practices Respondents' Organizations: Geographic Scope Global (home country plus more than four others) 36% U.S. local or regional 36% Multinational (home country plus up to four others) 9% U.S. National 19% Strategic Communication and Public Relations Center U.S. Local or Regional: Down from 42% in GAP VII Global or Multinational: Up from 37% in GAP VII

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